Ratih Dwiastuti
Hi, I'm Ratih, a business professional in logistics & supply chain, strategic planning, and data analytics.
14+ Years Experience
Team of 80
Co-Founder & COO
Contact Me
Profile Summary
14 Years of Expertise
Spanning logistics & supply chain, e-commerce, financing, and IT product industries — driving operational excellence and cross-functional collaboration.
From Contributor to Leader
Progressed from individual contributor to managing a team of 80 professionals within 8 years. Dedicated to breaking silos through regular strategic catch-ups with VP/SVP-level stakeholders.
Professional Experience
1
Co-Founder & COO — One Logistics Solutions
Dec 2024 – Present
2
GM Operations Excellence / COO Office Lead — SiCepat Ekspres
Mar 2024 – Dec 2024
3
VP Logistics Strategy / Chief of Staff to CEO — Lazada
Oct 2016 – Mar 2024
4
IT Business Analyst — BAF (Bussan Auto Finance)
Apr 2014 – Apr 2016
5
HRIS Implementation Consultant — DataOn
Oct 2011 – Sep 2012
Education & Personal
Trisakti Institute of Transportation & Logistics
Master of Transportation Management – Logistics Specialization, 2021–2023, Jakarta
Telkom University
Bachelor of Computer Engineering, 2007–2011, Bandung
📍 South Jakarta, Indonesia
Born Feb 17, 1989 · Married · Hobbies: Jogging & Reading
🌱 Social Activity
Indonesia Mengajar — Education Improvement Facilitator (Pengajar Muda), Aceh Utara, 2012–2014
Portfolio
One Logistics Solutions (OLS)
Indonesia's first consulting + 5PL hybrid model — combining strategy, execution, and partner ecosystem to optimize logistics and enable green, scalable operations.
Consulting & Transformation
Strategic audit, network optimization, logistics cost modelling, and organization redesign.
5PL Operations
Freight, warehousing, and transport execution with AI-driven Control Tower system.
Market Entry & Partnership
Support for regional/global brands entering Indonesia: supply-chain readiness, certification, distribution.
OLS: Key Projects & Impact
>$100K
Consulting Value
Delivered within first 8 months of operations.
5PL
Operating Model
Launched across Java & Sumatera.
Apr'25
FGD Event Hosted
"Strengthening Logistics Ecosystem through Financial Sector Collaboration"
Portfolio
SiCepat Ekspres: Operational Excellence
-19.2% Cost Per Parcel
Achieved within 6 months by optimizing courier rate cards, reducing 3PL handling costs, and minimizing SLA breach claims.
+5% SLA On-Time
Spearheaded shift from single hub-and-spoke to multi-hub-and-spoke network model.
G&A Transformation
Redesigned org structure to region-based model; extended vendor payment terms from 7 to 30 days; launched fair courier assignment policy.
Portfolio
Lazada Logistics: Cost Optimization
Foundation Restructuring
USD 56.9M total cost savings via sea freight conversion, multi-purpose hub utilization, and 3PL rate card restructuring.
Hybrid Operating Model
USD 18M additional savings through last-mile subcon partnerships, intra-city rate optimization, courier freelance activation, and hub merge & mini-fulfillment centers.
Portfolio
Lazada Logistics: Network Optimization & NPS
Single Hub Model
Multi-Hub Model
10%
Lead Time Improvement
Enabled next-day delivery — Indonesia ranked #1 in SEA.
+14%
NPS Improvement
Faster delivery and enhanced service reliability.
+31%
Asset Utilization
Optimized network design for better resource allocation.
$4M
Monthly Revenue
+$1M monthly EBITDA from Priority Delivery services.
Portfolio
Quick Commerce: Forward Stock Location Model
Before FSL — Main warehouse to last-mile hub to buyer
After FSL — Inventory pre-positioned at last-mile hubs
4–8 hrs Faster Delivery
Intra-city delivery experience dramatically improved.
4 Areas Covered
Jabodetabek · Balikpapan · Makassar · Solo
Cost Savings
Optimized middle-mile trucks for replenishment/stock transfers, reducing distribution costs.
Portfolio
Lazada Logistics: Business Development
Led organization transformation from single-customer to multi-customer model, generating >USD 1M annual revenue from 3rd-party orders within one year.
MCL — Multi Channel Logistics
Multi-platform e-fulfilment. Clients: Eiger, ZM
USD 673K Annual Revenue
CLS — Contract Logistics
Warehouse, trucking & distribution. Clients: GeoffMax, Sampoerna
USD 600K Annual Revenue
XB — Cross-Border
Warehousing & delivery for cross-border brands. Client: HIK Vision
USD 14K Annual Revenue
MS — Marketing Solutions
Branding through packaging & fleet.
USD 107K Annual Revenue
Portfolio
Lazada Logistics: Sustainable Operations
Target: Carbon Neutral by 2030. Exposed to B20 Sustainability 4.0 Awards 2023.
Technology Efficiency
Smart routing, logistics algorithm technology, and optimized computational efficiency.
Energy Transition
EV adoption (with Grab), rooftop solar panels (Eco-HUB), and renewable energy procurement. #BlueVehicle with Smoot & Westbike.
Carbon Offsetting
TAP Program for truck efficiency, FSC-certified packaging (FBL), LazEarth with Easygreen & Unilever, mangrove & coral planting with UNDP.
Portfolio
Digital Transformation: Apollo 2020
Key contributor to the Lazada–Alibaba Logistics System Integration project, representing Indonesia as core team member.
Before: Fragmented silos across fulfillment, transport, invoicing & returns
After: 7 unified domains — LNP, LOP, LBS, SSF, Foundation, Admin Portal, RMS 2.0

Led Network Design Operations (Domain 1 & 2) on time during the pandemic. Framework adopted as standard for rollouts in other countries.
Portfolio
Organization Transformation: Lazada Logistics Strategy
Integrated two distinct business units — PMP LEX (ground operations) and S&OP LEL (financial planning & consulting) — into a unified Logistics Strategy department.
14%
Performance Score ↑
FY21: 68% → FY23: 82%
12%
Purpose Score ↑
FY21: 77% → FY23: 89%
10%
Authenticity Score ↑
FY21: 78% → FY23: 88%

Overall eNPS improved by 7% driven by authenticity and well-defined performance indicators.
Portfolio
Driving Leadership Collaboration
Annual Logistics Workshop (2021–Present)
Flagship cross-functional event conceptualized during the pandemic, fostering teamwork and innovation.
Communication Framework
Company-wide townhalls, cross-functional alignments, and transparent Slido Q&A with org-wide follow-up documentation.
SMT Meetings & "KeLaz Belajar"
Monthly VP/SVP-level meetings on OKRs & talent. Repurposed logistics hubs as seller training centers in collaboration with Lazada Platform.
Research
Hub & Spoke Model Transformation Research
Hub & Spoke Model Transformation Impact in Captive Logistics E-Commerce Indonesia — Quantitative study using SEM-PLS (SmartPLS 4.0) with 35 months of data from XYZ Express (Lazada's captive logistics).

Key finding: Hub & spoke transformation has significant impact on asset utilization, delivery lead time, and customer experience — with asset utilization having a direct significant impact on customer experience.
Research Framework & Implications
Social Impact
Indonesia Mengajar: Published Articles
During assignment in rural Aceh Utara (2012–2014), facilitated a collaboration between Indonesia Mengajar and Kompas.com, publishing stories by Pengajar Muda to raise awareness of rural education challenges.
Pak Doe, "Pahlawan Tanpa Tanda Jasa" Sungguhan
"Bu, Kapan Kita Latihan Upacara Lagi?"
Melek IT dengan Angry Bird
Belajar Matematika dengan Daun dan Batu
Core Competencies at a Glance
Logistics & Supply Chain
Network design, cost optimization, hub-and-spoke transformation, 3PL management.
Business Operations
P&L ownership, SLA management, operating model transformation, cost modelling.
Organization Transformation
Team building (up to 80 people), eNPS improvement, cross-functional leadership.
Digital & Sustainability
System integration, AI control towers, ESG initiatives, B20 Award winner.
Thank You
Let's connect and build something impactful together.
📱 Mobile
(+62) 851-5610-7520